How Purpose Drives Performance  
by Jean-Philippe Courtois

“The two most important days of your life are the day you’re born and the day you understand why” – Mark Twain

Purpose matters to all of us: it’s a key factor in our physical and mental wellbeing. As humans, finding our ‘why’ is important. When we understand our purpose and live it, we make a positive difference to ourselves and to those around us, and we change the world for the better. It’s exactly the same for organizations.[…]

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