Interview was conducted by Michaela Ernst / sheconomy.
1) Many leaders treat demographics as background data rather than a strategic force. What does it mean for a company to become truly demographically intelligent?
Avivah Wittenberg-Cox: I call this becoming “longevity literate.” Companies need to become “longevity ready.” Above all, this means putting the topic on leadership agendas, because in many organizations it still is not. […]
Does age really matter if people are in the right role, doing what they love? The statistics are in, and we now know that the 100-year life, once a distant Holy Grail, is on course to become the new norm. That half of those born today will live into their 100s is incredibly positive news – who wouldn’t want to live longer? In a world that has long adhered to a three-step life journey, made up of childhood, adulthood, and old age – a world where we’re hard-wired to expect retirement at 65 and where the spotlight tends to dim on the over-50s as they’re progressively ushered away from the corporate steering wheel – increasing longevity offers a chance to rethink and re-energise the whole second half of our life. […]
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