The Case of Vestas Wind Systems and Peter Drucker’s five deadly sins of business by Jørn Bang Andersen

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Denmark’s Vestas Wind Systems is a world leader within the global wind turbine industry. But after 2008 Vestas has experienced a near death experience and is struggling for survival.  It is argued that had Vestas paid attention to what the management guru Peter Drucker labeled the five deadly business sins Vestas might have avoided getting into dire straits.   According to Drucker the five deadline business sins are applied to Vestas in this article and as follows.    1. The first and easily the most common sin is the worship of high profit margins and of “premium pricing. (Peter Drucker)   The financial targets for Vestas’No.1 in Modern Energy strategy were defined October 2009, as Triple […]