Tag: Hugo Lourenco

2025

From Profit Machine to Value Powerhouse: Microsoft’s Epic Shift
By Steve Denning and Hugo Lourenco

In the early 2000s, Microsoft under Steve Ballmer was a rigid, profit-driven behemoth, locked into a toxic culture of internal rivalries, departmental fiefdoms, and a single-minded fixation on squeezing every cent from Windows and Office. Creativity? Stifled. Expansion? Sluggish. The tech giant fumbled massive chances, standing by as competitors like Apple and Google dominated emerging markets.[
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2024

Analyzing Two Different Views of ‘Next Management’
by Steve Denning, Heidi Musser, Hugo Lourenco

This article compares two different views as to how management might evolve. One view, hereafter called ‘Next management,’ is described in our article. “How To Transition To The ‘Next Management’”[1]

The other view—hereafter called ‘humanistic management”–is presented in “Restoring Humanity to Management (and wisdom to intelligence)” by David Hurst.[2][
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