Reinventing Capitalism
in the Digital Age

Vienna Hilton Plaza, Schottenring 11, 1010 Vienna, Austria

This interactive workshop shows how to spark the entrepreneurial spirit in the digital age. It builds on the fact that the most successful firms in the world today are those that have taken to heart the 1954 maxim, on which Peter Drucker repeatedly insisted: “There is only one valid purpose of a corporation: to create a customer.” The result—customer capitalism—differs fundamentally from industrial-era management, and is key to the digital transformations that most large firms are now attempting. This workshop explores both the “why” and the “how” of customer capitalism and examines the transition journey from industrial-era management.


Source: Steve Denning’s forthcoming book, Reinventing Capitalism in the Digital Age
(Cambridge University Press, December 2022).