A recipe for insight
Mix four ingredients, and stir, writes Anthony Tasgal Insight. Everyone wants it. Track it, hunt it, snare…
Marketing
What’s in a love letter?
Simplicity is often wrong, writes Giles Lury I am a firm believer in the power of stories. I…
The write stuff
A great customer experience can be found in the quality of written artifacts, says Jon Picoult More…
Entrepreneurialism the Drucker way
Peter Drucker knew how to build a business, writes William A Cohen Peter Drucker was the father…
Why should marketing be easy?
Keep it complex, stupid “We find cognitive effort at least mildly unpleasant and avoid it as much…
Gone in 0.06 seconds
Embrace your customers’ unconscious decisions, writes Gavan J Fitzsimons We are waking up to unconsciousness. Over the…
Don’t sell products – sell projects
Companies at the cutting edge are selling programmes, not things, writes Antonio Nieto-Rodriguez In the beginning, companies…
Once upon a brand
Discover the seven uses of storytelling in marketing, as told by Giles Lury Storytelling has long been…
The Biggest Brands in China are…
With a gargantuan total value of $683.9 billion, Chinese brands are here to stay. WPP and Kantar…
The spin myth
Message integrity is fundamental to great PR, writes Sandra Stahl Fake news. Alternative facts. Lies. These phrases…