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D R U C K E R   F O R U M   2 0 2 6   S T O R Y L I N E
 

Next Gen Innovation
When Everything Depends On Ingenuity

 

Most CEOs rank innovation among their top strategic priorities. Yet in survey after survey, the vast majority express disappointment with their organizations’ ability to deliver it. This gap between aspiration and execution is not new – but it is growing more consequential. In a world where competitive advantage decays faster than ever, the inability to innovate consistently is not merely a missed opportunity. It is an existential risk.
The gap between aspiration and execution persists because most organizations still operate with management systems designed for efficiency and control rather than exploration and experimentation. As a result, innovation remains confined to the edges – to R&D, to dedicated labs, to special initiatives – rather than woven into every function and activity. The fixes tried over the past two decades, such as design thinking programs, corporate accelerators, open innovation networks, have delivered pockets of progress, but haven't closed the gap. 
The challenge is therefore not to produce more ideas, but to make innovation an enduring organizational capability.