Speakers Bios & Abstracts

Platzhalter Speakers
Lawrence Crosby

Dean, Drucker School of Management,
Claremont Graduate University


Lawrence Crosby has been appointed the Henry Y. Hwang Dean of Claremont Graduate University (CGU's) Peter F. Drucker and Masatoshi Ito Graduate School of Management,
in 2013, where he also serves as a professor of management.

From 2010 to 2013, Crosby was dean of the Spears School, where he created the Watson Graduate School of Management, the PhD in Business for Executives program, and successfully raised funds for a new business school building. He achieved outstanding results, including improving the US News and World Report rankings for the school, which was cited as one of only four schools in the US to achieve 100 percent placement for MBA graduates within three months of graduation.

In 1996, Crosby founded and served as chairman and CEO for Symmetrics Marketing Corporation, a customer loyalty research and consulting business in Scottsdale, Arizona.
In 2004, he sold the company to Synovate, a global market research company, where he continued to serve as chief loyalty architect of the Customer Experience Practice.

Crosby earned his bachelor’s degree, an MBA, and a doctoral degree in business administration from the University of Michigan.