From Newton to Darwin – how design is responding to the challenges of complexity
by Tim Brown

Posted on Leave a commentPosted in 5th Global Peter Drucker Forum

Design in the 21st century is grappling with a crisis of identity. Despite the unprecedented popularity of design thinking within contemporary business and society design as a practice is being challenged by many of the same disruptions affecting every aspect of modern life. In short, design is struggling to deal with complexity.   While the process of design was not codified until the 1960’s through the work of Herbert Simon and others, the act of design is as old as humanity. Each and every stone-age axe was designed. Carefully honed to meet the specific needs of the maker and his immediate community. Jumping forward several thousand years, it was the industrial revolution that created the […]