Speakers and Chairs Bios

Joseph Pistrui is Professor of Entrepreneurship and Innovation at IE Business School in Madrid, Spain. He serves as Academic Director for the new Senior Fellows Programme, designed for transitioning executives to pursue enduring socio-economic impact. In 2012 he launched the Nextsensing, a initiative focussed on helping executives face the challenges of disruptive conditions in the global marketplace in order to identify promising opportunities for top line growth through innovation. Previous to his academic endeavours, Joseph enjoyed a 15-year sales and marketing management career in the fast moving consumer goods sector, mostly with Bristol-Myers Squibb in the United States.