|
|
 |
  Learn about innovation
On November 4 + 5 2026 the Drucker Forum in Vienna will gather to discuss every aspect of: Next Gen Innovation. When Everything Depends on Ingenuity. Take advantage of the Early Bird discount and register now! All those registering by 15 May will receive a free copy of the Peter F. Drucker Reader: an essential compendium of articles offering a firm and practical grip of the role of the manager.
The central theme
Peter Drucker (1909–2005) was the most influential management thinker of
the 20th century. Born in Vienna, he not only shaped the concept of modern management but also laid the intellectual foundations for how organisations can think about innovation.
Innovation, for Drucker, was not primarily something a company engineers from within. It was a response to forces unfolding outside the firm — in society, demography, politics, and culture.
Peter Drucker's definition
In his important Innovation and Entrepreneurship (1985), Drucker defines innovation as
"the effort to create purposeful, focused change in an enterprise's economic or social
potential."
Innovation is not simply a tool for profit — it is an act of social consequence. For Drucker, innovation is "the specific instrument of entrepreneurship... the act that endows resources with a new capacity to create wealth." Resources, in this framing, are not invented inside corporations. They are discovered in the world and given meaning through human action:
• Innovation is work, not inspiration
Innovation requires processes, time, and the right question: What has changed?
• Innovation means rethinking resources
Ask not only “What do we have?” but rather: “What more could our existing assets achieve if deployed differently?”
• Innovation is a mindset
Innovation begins the moment leadership decides to look forward.
  Speakers on innovation
This year’s speakers will be exploring the expertise on management and innovation that they have laid out in their books. Here is an initial selection – with more to follow.
See you in Vienna!
The Drucker Forum Team
|
|
Spread the news- new feature!
Share this newsletter on your favorite social media channel.
   |
 |
|
You have received this newsletter because you are
- a subscriber of the regular newsletter
- part of the Drucker Forum or Drucker Challenge Community - you showed interest in Peter Drucker Society Europe's activities. ©️ Peter Drucker Society Europe 2026. All rights reserved.
Registered in Vienna, Austria. ZVR-Nr. 209806523
If you no longer wish to receive our newsletters, unsubscribe here. FOLLOW US ON SOCIAL MEDIA and READ OUR BLOG POSTS
   |
