Drucker’s Knowledge Work and Big Data’s Strategic Impact
by JC Spender
While Peter Drucker was not the earliest writer on management, he added significantly to post-WW2 understanding. First, he argued it was vital to study business and the legal, social, and ethical consequences of its freedoms to choose its purposes and practices. Second, endorsing America’s distinctive contribution to business thinking – prioritizing the customer – he anticipated our often-breathless talk of rapid market, social, and technology change, and of managing as a global rather than local practice. Third, he pointed to change within organizations. While managers had been managing work for centuries, organizational work was changing. He coined the term ‘knowledge worker’ to capture the huge shift from tangible to intangible assets as the key drivers […]
