Purpose Parasites
by Kenneth Mikkelsen
A company has to be something. It has to matter. In a connected, network era, leadership is exerted in a 360-degree social, global and ethical context. Increasingly, companies are asked to take a stand to stay relevant and trustworthy in the eyes of its stakeholders. This involves engaging in a larger conversation about why it exists and how it affects people’s lives and society at large. There is a growing focus on purpose in organisations. More and more companies say they are trying to change the world for the better. It has become somewhat fashionable for leading organisations to blow their own trumpets and wave purpose flags from their glass and steel buildings. One session at this year’s World […]