Trans-managerialism breaks down fences that confine innovation
by Piero Formica
There is a painting by the German painter Peter von Cornelius (1784-1867) in which one sees Gunther, King of Burgundy, ordering Hagen, a Burgundian warrior, to sink the treasure of the Nibelung. Siegfried, the visionary innovator, will win the Nibelung treasure. Akin to the mythological lineage of the Nibelung, managers hold the vast treasure that consists of customers and consumers. As with Siegfried, visionary innovators will win it. But the past is hard to kill, for the visionaries first appear with products and services that initially look like ugly ducklings. In addition to technological failures, the first steamboats were clumsy and even dangerous, while evolutionary technologies made sailing boats increasingly beautiful and more performing. The […]