Speakers and Chairs Bios
- Alex Adamopoulos
- Vanessa Gamboa Adams
- Philip Aminoff
- Sara Armbruster
- Gianpaolo Barozzi
- Julian Birkinshaw
- Tim Brown
- Curtis Carlson
- Niclas Carlsson
- Yogesh Chauhan
- Laurent Choain
- Clayton Christensen
- Mary Beth Christie
- Judith Clegg
- Sarah Cliffe
- Nicolas Colin
- Peter Day
- Steve Denning
- Tamara J. Erickson
- Mark Esposito
- Bill Fischer
- Debra France
- Maëlle Gavet
- Sarah Green Carmichael
- Robert Grüneis
- James Guild
- Rita Gunther McGrath
- Anil K. Gupta
- Prabhu Guptara
- John Hagel III
- Guy Halfteck
- Gary Hamel
- Boma Harahap
- Michael Harte
- Lisa Hershman
- Andrew Hill
- Tawfik Jelassi
- Eyal Kaplan
- Annie Koh
- Angelica Kohlmann
- Philip Kotler
- Ralf Köster
- Bill Liao
- Andreas Ludwig
- Christian Lüdtke
- Isabella Mader
- Fredmund Malik
- Roger L. Martin
- Mariana Mazzucato
- Milena Milicevic
- Thanigai Muthusamy
- Annu Nieminen
- Efosa Ojomo
- Sally Osberg
- Alexander Osterwalder
- Sarah O`Connor
- Will Peachey
- Magnus Penker
- Jeffrey Pfeffer
- Joseph Pistrui
- Deepa Prahalad
- Rosemarie Ryan
- Gisbert Rühl
- Philippe Silberzahn
- Hermann Simon
- Richard Straub
- Nicolai Strøm-Olsen
- Joakim Sundén
- Rob van Leen
- Rajeev Vasudeva
- Haiyan Wang
- Adrian Wooldridge
- Rickard Zetterberg
Professor of International Marketing,
Kellogg Graduate School of Management
Biography
Philip Kotler has been described as the father of modern marketing. He has published 57 books on marketing and over 150 articles. He has written about how marketing works in the world of consumer and business goods and services, in healthcare, higher education, museums, performing arts, and non-profit organizations. His textbook, Marketing Management, is in its 15th edition and it updates the impact of digitalization, globalization, innovation and branding in the practice of modern marketing.
Philip received his Master’s Degree in Economics at the University of Chicago under Nobel prize-winning economist, Milton Friedman. He became a free-market economist. At M.I.T., he received his doctor’s degree in economics from Paul Samuelson and Robert Solow, both Nobel prize-winning economists. He switched to being a Keynesian economist.
Philip is the S.C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. At Kellogg, he developed a “broadened view” of marketing, showing that it applies not only to the marketing of goods and services but also to the marketing persons, places, ideas and causes.
Philip has received 22 honorary degrees from abroad and is the only business professor with his face on a postage stamp, in this case an Indonesian postage stamp.
Philip and his wife Nancy traveled to Bali in 2011 to open the world’s first Museum of Marketing in lovely Ubud where the princely family invited him to design the world’s first Museum of Marketing.
His most recent publication is Confronting Capitalism (Sage 2015)
He wants to share his ideas with you on how to manage marketing and sales in your company.