Business leaders and managers of institutions from all parts of society are being called upon to shape the future. Yet, there is a red-hot debate going on across the world: how can the creation of economic value be better aligned with generating value for society? What is the latest thinking in this field and what are credible examples to make it work?

You are invited to discuss the answers in an event moving beyond conventional wisdom and preconceived opinions. Learn from world leading practitioners and academics and participate in a dialogue that will extend beyond the event itself.

Please find attached more information about the content, location and registration. It is an exciting journey into uncharted territory – I hope you can join.

Best regards

Richard Straub
President Peter Drucker Society Europe

Specific information about the 2011 Peter Drucker Forum

Registration for the 3rd Global Peter Drucker Forum “A Quest for Legitimacy: How Managers Can Shape the Future” is now open.

Please use the following link to register.
http://www.druckerforum-registration.org/register.php
An early bird discount of 15 % applies until August 15

Drucker Society members and EFMD members please contact vienna2011[at]druckerforum-registration.org to receive your special registration link and code for accessing the membership registration fee.

The Forum will feature a roster of world-class speakers, including:

• Charles Handy, social philosopher and author of The Hungry Spirit
• Rakesh Khurana, professor of organizational behavior at Harvard Business School and the author of From Higher Aims to Hired Hands
• Mark R. Kramer, managing director of FSG and co-author with Michael E. Porter of the recent Harvard Business Review article Creating Shared Value
• Natsumi Iwasaki, author of the best-selling novel in Japan in 2010, featuring the ideas of Peter Drucker
• Deepa Prahalad, book author and consultant who is continuing the work of her late father, C.K. Prahalad, as reflected in his book The Fortune at the Bottom of the Pyramid
• Iqbal Quadir, director and founder of the Legatum Centre at MIT and the former CEO of Grameenphone in Bangladesh
• Peter Gomez, President of SIX Group, Initiator of the “Swiss Dialogue”
• Rick Wartzman, executive director of the Drucker Institute at Claremont Graduate University and an online columnist for Bloomberg Businessweek
• Adrian Wooldridge, management editor of The Economist

CEOs and senior executives from General Electric, Haniel Group, Raiffeisen Zentralbank, Mazars, the Zurich Stock Exchange, Deutsche Telekom and other leading corporations will provide their perspectives on “making it happen.”

The Forum will consist of major thematic sessions all linked by the common thread of building a new legitimacy for management.

• Management – aspiring to a new identity
• The latent potential within organizations
• Contributing to a functioning and prosperous society while creating economic value (case studies)
• One world – the case for the poorest of the poor
• Developing Managers for the 21st century

The format includes plenary and break-out sessions. The Forum is being designed for a high degree of interactivity and participation.

The younger generation will be involved, with winners of the Global Peter Drucker Challenge Essay Contest participating in various panels and breakouts – for those not older than 35 please check out http://www.druckerchallenge.org/. The Drucker Society will invite 40 authors of the best essays for free seats at the Forum.

The Forum will be held in the splendid historic building of the Hall of Sciences at the old Vienna University – a 17th-century building equipped with modern infrastructure, bridging the past and the present. (For more on our venue, please visit http://aula-wien.at/en/aula)

For general questions please contact Info[at]druckersociety.at