{"id":4574,"date":"2024-03-27T23:53:07","date_gmt":"2024-03-27T22:53:07","guid":{"rendered":"https:\/\/www.druckerforum.org\/blog\/?p=4574"},"modified":"2024-10-11T11:42:58","modified_gmt":"2024-10-11T09:42:58","slug":"a-narrative-for-the-next-managementby-richard-straub-and-julia-kirby","status":"publish","type":"post","link":"https:\/\/www.druckerforum.org\/blog\/a-narrative-for-the-next-managementby-richard-straub-and-julia-kirby\/","title":{"rendered":"A Narrative for The Next Management<br>by Richard Straub and Julia Kirby"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"538\" src=\"https:\/\/www.druckerforum.org\/blog\/wp-content\/uploads\/Kirby_Straub_1200x630px-1024x538.jpg\" alt=\"\" class=\"wp-image-4577\" srcset=\"https:\/\/www.druckerforum.org\/blog\/wp-content\/uploads\/Kirby_Straub_1200x630px-1024x538.jpg 1024w, https:\/\/www.druckerforum.org\/blog\/wp-content\/uploads\/Kirby_Straub_1200x630px-300x158.jpg 300w, https:\/\/www.druckerforum.org\/blog\/wp-content\/uploads\/Kirby_Straub_1200x630px-768x403.jpg 768w, https:\/\/www.druckerforum.org\/blog\/wp-content\/uploads\/Kirby_Straub_1200x630px-1536x806.jpg 1536w, https:\/\/www.druckerforum.org\/blog\/wp-content\/uploads\/Kirby_Straub_1200x630px.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left\">We are in the midst of a \u201cpoly-crisis\u201d \u2013 a broad-based failure of institutions \u2013 all of them suffering loss of performance in a complex and unpredictable world, and all experiencing an erosion of trust. <\/p>\n\n\n\n<p class=\"has-text-align-left\">\u201cBusiness\u201d as a sector is holding up relatively better, perhaps because people believe it is kept in line by competitive forces and a grounding in reality rather than ideology. <\/p>\n\n\n\n<p class=\"has-text-align-left\">The practice of management is still largely based in its industrial age roots \u2013 the discipline has not adapted to this new age. Digital technology plays a key role as a disruptive force \u2013 we have all seen the latest developments in AI! Yet, especially in the public sector, we observe a doubling down on old-style bureaucratic approaches which are now simply \u201cenhanced\u201d by digital tech and AI. A new digital Taylorism seems to be on the rise.<\/p>\n\n\n\n<p class=\"has-text-align-left\">We are seeing an acute crisis of the institutions of society. This institutional crisis transcends business. It relates to all the institutions that constitute our society\u2014those responsible for health care, education, public services provision, cultural assets, etc. <\/p>\n\n\n\n<p class=\"has-text-align-left\">Most are falling short in their effectiveness and performance. Drucker referred to them as collectively comprising the \u201cSocial Ecology\u201d of our societies. We could also describe them as making up the institutional ecosystem of a modern society.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Management, which Drucker called a \u201csocial technology,\u201d is one of the key levers to address this crisis of collapsing performance, trust, and legitimacy. <\/p>\n\n\n\n<p class=\"has-text-align-left\">We need to move from industrial age management to a new version of this social technology better suited to achieving collective performance in institutions and organizations in today\u2019s world (The Next Management). Drucker foresaw that the greatest management challenge of the 21st century would be increasing the productivity of knowledge work (just as the great challenge of the past had been to increase the productivity of manual work\u2014a challenge that spurred the great productivity surges in the economies of the 19th and 20th centuries). The new challenge reflects the huge proportion of value that now comes from knowledge and IP versus traditional products and services. <\/p>\n\n\n\n<p class=\"has-text-align-left\">The industrial age management is associated with a set of characteristics such as strict hierarchy, top-down command and control, centralization, technocratic and bureaucratic processes, economies of scale, and self-centered, institutional silo-thinking. <\/p>\n\n\n\n<p class=\"has-text-align-left\">The characteristics of The Next Management should be markedly different: empowerment, trust, decentralization, antifragility, horizontal and bottom-up, agility, experimentation and learning, and human-centered. Managers in this mode recognize their organizations are embedded in ecosystems and take a holistic view of institutions as innovators and value creators. <\/p>\n\n\n\n<p class=\"has-text-align-left\">But there is nothing inevitable about these characteristics. There is a danger that The Next Management could take another form, perhaps moving in the direction of Theory X (in Douglas McGregor\u2019s famous model of competing assumptions about worker motivations). We could see essentially a \u201cperfected\u201d version of industrial age management emerge, with its worst tendencies turned, by the application of digital tech and AI, into truly technocratic and totalitarian features.<\/p>\n\n\n\n<p class=\"has-text-align-left\">The transition from industrial age management to the next management is already happening \u2013 albeit at a too slow pace. Yet this transition doesn\u2019t mean that the existing practices are all obsolete. New management practice portfolios will evolve using what was useful from old management and new approaches \u2013 dependent on the context in which the organization is operating. Drucker\u2019s mantra of continuity and change is still valid.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-left\">\n<h2 class=\"wp-block-heading has-text-align-left\"><\/h2>\n<cite>\u2026making society<br>higher performing<br>and more humane<br>at the same time, by<br>unleashing human<br>talent, creativity,<br>and ingenuity and<br>channeling it with<br>a sense of purpose.<\/cite><\/blockquote>\n\n\n\n<p class=\"has-text-align-left\">When Drucker first became interested in the administration of large businesses and other organizations in the 1940s, he observed that there was no comprehensive framework of \u201cmanagement\u201d as a discipline \u2013 although certainly there were bits and pieces of understanding about how to improve performance in different areas of operation. He pulled existing work and his own observations together to make it a discipline. Similarly, today, The Next Management is not wholly defined or clearly understood. Many elements exist \u2013 Agile, Scrum, Design Thinking, Lean Startup, Anti-Fragility, learning organization, digital transformation, and more \u2013 but are scattered efforts with limited interaction among the practitioners and thinkers developing them. The Drucker Forum with the Vienna Center for Management Innovation (VCMI) can serve as one of the catalysts to bring the elements for The Next Management together and describe the larger objective they collectively serve. We can, for example, redefine what it means to be a \u201chuman-centric\u201d organization\u2014in an age of AI and other powerful digital technologies. <\/p>\n\n\n\n<p class=\"has-text-align-left\">At the core of our endeavor is Peter Drucker, and his fundamental tenet that management should concern itself with <strong>making society higher performing and more humane at the same time, by unleashing human talent, creativity, and ingenuity and channeling it with a sense of purpose<\/strong>. <\/p>\n\n\n\n<p class=\"has-text-align-left\">This should be our overarching theme in the period between this year\u2019s fifteen Drucker Forum to our twentieth event in 2028. It will ensure a common thread in what we do and give us an inspiring sense of purpose as we work to reposition management as a noble and constitutive endeavor in society.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are in the midst of a \u201cpoly-crisis\u201d \u2013 a broad-based failure of institutions \u2013 all of them suffering loss of performance in a complex and unpredictable world, and all experiencing an erosion of trust. \u201cBusiness\u201d as a sector is holding up relatively better, perhaps because people believe it is kept in line by competitive forces and a grounding in reality rather than ideology. <a href=\"https:\/\/www.druckerforum.org\/blog\/?p=4574\">[\u2026]<\/a><\/p>\n","protected":false},"author":3,"featured_media":4605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":""},"categories":[347],"tags":[348,123,56],"_links":{"self":[{"href":"https:\/\/www.druckerforum.org\/blog\/wp-json\/wp\/v2\/posts\/4574"}],"collection":[{"href":"https:\/\/www.druckerforum.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.druckerforum.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.druckerforum.org\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.druckerforum.org\/blog\/wp-json\/wp\/v2\/comments?post=4574"}],"version-history":[{"count":3,"href":"https:\/\/www.druckerforum.org\/blog\/wp-json\/wp\/v2\/posts\/4574\/revisions"}],"predecessor-version":[{"id":4597,"href":"https:\/\/www.druckerforum.org\/blog\/wp-json\/wp\/v2\/posts\/4574\/revisions\/4597"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.druckerforum.org\/blog\/wp-json\/wp\/v2\/media\/4605"}],"wp:attachment":[{"href":"https:\/\/www.druckerforum.org\/blog\/wp-json\/wp\/v2\/media?parent=4574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.druckerforum.org\/blog\/wp-json\/wp\/v2\/categories?post=4574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.druckerforum.org\/blog\/wp-json\/wp\/v2\/tags?post=4574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}