{"id":2627,"date":"2020-02-27T11:02:47","date_gmt":"2020-02-27T10:02:47","guid":{"rendered":"https:\/\/www.druckerforum.org\/blog\/?p=2627"},"modified":"2020-07-31T13:06:08","modified_gmt":"2020-07-31T11:06:08","slug":"to-capitalize-on-new-technology-you-have-to-go-beyond-it-by-dr-winfried-felser","status":"publish","type":"post","link":"https:\/\/www.druckerforum.org\/blog\/to-capitalize-on-new-technology-you-have-to-go-beyond-it-by-dr-winfried-felser\/","title":{"rendered":"To capitalize on new technology, you have to go beyond it <\/br>by Dr Winfried Felser"},"content":{"rendered":"\n
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Parallel plenary #4, 21 November\n2019: Capitalizing on new technology and connectivity<\/strong><\/p>\n\n\n\n

\u2018How can we capitalize on new technology and connectivity?\u2019.\nWhen the writer read the announcement of the panel chaired by Mehran\nGul, he expected the discussions to center on technology and the buzzwords\nof the day \u2013 \u2018Artificial Intelligence (AI)\u2019, the \u2018internet of everything\u2019 or at\nthe very least \u2018Collaboration Platforms\u2019 … <\/p>\n\n\n\n

Fortunately\nthis was not the case. The paradox of \u2018capitalizing on new technology\u2019 is that\ntechnology shows every sign of being the wrong focus. The miracle occurs beyond\ntechnology, with a clear focus on innovation and people. Panelists Adam Cheyer,\nKarenann Terrell, Carsten Linz, Claudia Crummenerl and Amit\nBajaj provided a broad range of perspectives, but all focused on\ndimensions \u2018beyond technology\u2019. Two of them, Carsten Linz and Claudia\nCrummenerl, focused their message very explicitly on this perspective shift. <\/p>\n\n\n\n

Drucker Forum 2019<\/strong><\/span><\/h2>
\n

This article is one in the \u201cshape the debate\u201d series relating to the 11th Global Peter Drucker Forum, under the theme \u201cThe Power of Ecosystems\u201d taking place on November 21 & 22, 2019 in Vienna, Austria.\n
#GPDF19 #ecosystems<\/strong><\/span><\/p>\n<\/div><\/blockquote>\n\n\n\n

It\u2019s innovation, stupid!<\/strong><\/p>\n\n\n\n

Carsten\nLinz, Group Digital Officer of BASF SE, was clear about what really matters for\nsuccess in ecosystems, focusing on \u2018innovation-led transformation\u2019: meaning,\ndon\u2019t digitize the past, innovate for the future. Concentrating on\ntechnology-led efficiency and optimizing the status quo only is the wrong way\nto capitalize on new technology and may even threaten an organisation\u2019s future\nviability. <\/p>\n\n\n\n

But how can\ninnovation-led transformation be brought about in ecosystems? Linz\u2019s message\nwas: \u2018You should expose what you can do best that others can use to co-create\nthe future with you\u2019. Taking AI as another example for a \u2018beyond technology\u2019\nperspective, he made it clear that where data and algorithms are king, then\nmoral and ethical integrity must be queen. The full value of data and\nalgorithms cannot be harvested without an innovation-led framework for\necosystems focusing on the needs of people and organizations.  <\/p>\n\n\n\n

It\u2019s people, stupid!<\/strong><\/p>\n\n\n\n

Claudia\nCrummenerl, Global Vice-President for People and Organization at Capgemini\nInvent, deepened this second central aspect of going \u2018beyond technology\u2019. It\u2018s\npeople, stupid! <\/p>\n\n\n\n

\u2018When we\nstart looking at how to deliver outcomes from digital transformation, we see\nthat it is actually not a technology problem but a people and organizational\ncapability issue,\u2019 she said.<\/p>\n\n\n\n

Echoing\nLinz, Crummenerl differentiated two reasons for digital transformation:\ncost-cutting and identifying opportunities for growth. To be successful, any\ninitiative must combine both. As for success factors in realising the miracle\nof turning growth opportunities into reality, she emphasized that consistency\nand continuity of strategic direction were key \u2013 it is impossible to capitalize\non the opportunities that technology brings through the single-minded pursuit\nof short-term benefits.<\/p>\n\n\n\n

The bigger pictures: inter- and\nintra-enterprise collaboration, culture \u2026 <\/strong><\/p>\n\n\n\n

The focus on\ninnovation and people in ecosystems has an impact on the larger context, for\nexample, on inter-company collaboration, culture and even governance. Based on\nhis own experience, Adam Cheyer, co-founder and VP Engineering, Viv Labs (and\npreviously Siri, before it was acquired by Apple), examined, among other\nthings, the pitfalls and opportunities for collaboration between start-ups and\ncompanies and how to balance internal and external innovation, integration and\nautonomy. In his introduction, he called for a clear decoupling of start-ups from\nthe complexity of companies. The sovereignty of the start-ups and the\ndocumentation and APIs for decoupling will be a critical part of success. When\nBajaj, Crummenerl and others spoke of collaboration within internal ecosystems,\nthey evoked the relevance of platforms, data and integration, but other\naspects, such as culture, were again at least of equal importance in moving\nbeyond the silos of our existing companies. <\/p>\n\n\n\n

Dark sides of ecosystem collaboration<\/strong><\/p>\n\n\n\n

After the\npanel presentations, the audience added some important extra elements to the\ndiscussion, particularly on the darker sides of ecosystem companies, and the\nnecessity of  distinguishing the \u2018fake\u2019\nfrom the \u2018real\u2019 ones. While the fake ones call themselves ecosystem-oriented,\nthey focus mainly on its exploitation. <\/p>\n\n\n\n

We should not be naive about ecosystems. We need a clear focus on win-win strategies, unambiguous ecosystem governance and transparency to ensure that ecosystems fulfill their promise of capitalizing on new technologies and connectivity for the benefit of all participants. While the audience and panelists added many other valuable insights and experiences, they served above all to confirm the central  \u2018beyond technology\u2019 message of the session: innovation should be the \u2018North Star\u2019 for capitalizing on technology within ecosystems, with a strong focus on people and appropriate organization and management concepts as keys to ultimate ecosystem success.<\/p>\n\n\n\n

This article is one in the Drucker Forum \u201cshape the debate\u201d<\/strong> series relating to the 11th Global Peter Drucker Forum<\/a>, under the theme \u201cThe Power of Ecosystems\u201d, taking place on November 21-22, 2019 in Vienna, Austria #GPDF19 #ecosystems<\/strong><\/em><\/p>\n\n\n\n

#GPDFrapporteur <\/p>\n","protected":false},"excerpt":{"rendered":"

Parallel plenary #4, 21 November 2019: Capitalizing on new technology and connectivity \u2018How can we capitalize on new technology and connectivity?\u2019. When the writer read the announcement of the panel chaired by Mehran Gul, he expected the discussions to center on technology and the buzzwords of the day \u2013 \u2018Artificial Intelligence (AI)\u2019, the \u2018internet of everything\u2019 or at the very least \u2018Collaboration Platforms\u2019 \u2026 Fortunately this was not the case. The paradox of \u2018capitalizing on new technology\u2019 is that technology shows every sign of being the wrong focus. The miracle occurs beyond technology, with a clear focus on innovation and people. Panelists Adam Cheyer, Karenann Terrell, Carsten Linz, Claudia Crummenerl and Amit Bajaj provided a broad range of [\u2026]<\/a><\/p>\n","protected":false},"author":3,"featured_media":2629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":""},"categories":[272,237],"tags":[270,238,275],"_links":{"self":[{"href":"https:\/\/www.druckerforum.org\/blog\/wp-json\/wp\/v2\/posts\/2627"}],"collection":[{"href":"https:\/\/www.druckerforum.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.druckerforum.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.druckerforum.org\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.druckerforum.org\/blog\/wp-json\/wp\/v2\/comments?post=2627"}],"version-history":[{"count":3,"href":"https:\/\/www.druckerforum.org\/blog\/wp-json\/wp\/v2\/posts\/2627\/revisions"}],"predecessor-version":[{"id":2816,"href":"https:\/\/www.druckerforum.org\/blog\/wp-json\/wp\/v2\/posts\/2627\/revisions\/2816"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.druckerforum.org\/blog\/wp-json\/wp\/v2\/media\/2629"}],"wp:attachment":[{"href":"https:\/\/www.druckerforum.org\/blog\/wp-json\/wp\/v2\/media?parent=2627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.druckerforum.org\/blog\/wp-json\/wp\/v2\/categories?post=2627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.druckerforum.org\/blog\/wp-json\/wp\/v2\/tags?post=2627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}