The world starts to understand. It was almost too late and it\u2019s not even yet enough, not big enough, not fast enough. We understand that the way capitalism works now is simply a route to failure and exclusion instead of cohesion and unity. This stupid idea that a company should be able to increase its profits day after day kills organizations, long term investment, and respect for people. The fact that consideration for profit became stronger over consideration for what profit brings to the world is not only stupid but criminal. Profit is not a goal. Profit is a way and a consequence. When profit becomes a goal, the world loses and a few people win. A world where a limited bunch of\u00a0traders and investors win results in the death of humanity. A world where profit is the ultimate way to assess success over failure is killing employment, killing\u00a0humanity, and creates the\u00a0arena for a\u00a0fight line between\u00a0those who possess and those that are dispossessed and disenfranchised. When slashing jobs and reducing salaries is the only strategy for raising profit, there are only losers at the end of the day, including, eventually, the stakeholders demanding ever increasing profits.<\/p>\n
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At the other end the other economy killer has been the famous \u201cpurchasing power\u201d. This idea, supported by politicians, suggests that offering people lower prices will\u00a0enhance their life. \u00a0Ever lower prices kill investment, long term strategy and sends jobs to emerging countries. This leaves the original country with reduced capacity and long term lower purchasing power. It\u2019s all too short term.<\/p>\n
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This world should be dead soon. If not we will be all dead VERY soon. The\u00a0uberization\u00a0of the economy, the power given to consumers through internet, social networks, the transparency and speed of information is paving the way for a new world whose definition better matches a liberal model. I am a liberal and the capitalist economy we are living in is a fake\u00a0liberalism\u00a0that covers the ugly face of monopoly built by and for worldwide giants that kill competition and the developed countries (where they come from!) in a\u00a0communist way. It\u2019s a world where humans progressively were transformed into\u00a0figures, such that corporations, divorced from humanity, regard with the same consideration they would show for things.<\/p>\n
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The world that the digital era is (may be) bringing is a different one:<\/p>\n
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Definitely not\u00a0top down\u00a0any more. Power and information flow is horizontal and multi layered, instead or\u00a0depending entirely on what comes from the top. This generation wants to rule everything from politics to economy through an horizontal model. I don\u2019t know if \u201cthe world is flat\u201d but it\u2019s clearly pushing through the sides!<\/p>\n
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Sharing and collaborating works better in the digital age instead of simply waiting for something to come from higher political and economical sphere of societies. Flexible because organisations should be able to form interested internal groups organically to reach a specific goal instead of a rigid society where it\u2019s hard to change your role and environment.<\/p>\n
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Impatient because the world is a place where age or experience are not the\u00a0differentiating factors any more. Now people with ability to combine talents and share skills and expertise are the winners. Talent is not a matter of time but must be proven every day. This is the end of a system based on\u00a0passive investors, taking little risk, but calling the shots. This is definitely challenging a world where “white men over 60 in a suit and big office” were ruling the world.<\/p>\n
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Fast when the\u00a0old economy moves too slowly for them.<\/p>\n
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More focus on\u00a0meaning\u00a0and\u00a0added value. They value a world where profit is not as important as investment and market share. A world that brings something to people through people. Where people are important and rewarded at each level when they participate to success instead of rewarding a limited number of happy fews.<\/p>\n
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Definitely focused on what people think and want versus on what financial markets are expecting. Amazon is definitely the ultimate example of that. Amazon doesn\u2019t care to lose money over a period of time, as their goal is to invest to be a leader.<\/p>\n
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Not everything is perfect in this digital and entrepreneurial society. Google is a living proof that you can be a wonderful company and success and a threat to competition, and even humanity at the same time. I think we have no choice as the world as we know it is dead and killing us with him. But it\u2019s not too late to change the course of things.<\/p>\n
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Our only obsession should be to make sure that we take the best of it and prepare the world to welcome this tsunami whilst do it in such a way that violence and exclusion won\u2019t be the\u00a0dark side of the wave. That\u2019s the essence of an entrepreneurial society through a digitalized world.<\/p>\n
<\/p>\n
About the author:<\/strong><\/p>\n Denis Jaquet started as a tax lawyer, but became a serial entrepreneur, mainly in training and e-learning in international markets. He has set up with others a growth accelerator scheme, currently helping over 3600 SMEs<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" The world starts to understand. It was almost too late and it\u2019s not even yet enough, not big enough, not<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":""},"categories":[144],"tags":[99,133],"_links":{"self":[{"href":"https:\/\/www.druckerforum.org\/blog\/wp-json\/wp\/v2\/posts\/1053"}],"collection":[{"href":"https:\/\/www.druckerforum.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.druckerforum.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.druckerforum.org\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.druckerforum.org\/blog\/wp-json\/wp\/v2\/comments?post=1053"}],"version-history":[{"count":2,"href":"https:\/\/www.druckerforum.org\/blog\/wp-json\/wp\/v2\/posts\/1053\/revisions"}],"predecessor-version":[{"id":1056,"href":"https:\/\/www.druckerforum.org\/blog\/wp-json\/wp\/v2\/posts\/1053\/revisions\/1056"}],"wp:attachment":[{"href":"https:\/\/www.druckerforum.org\/blog\/wp-json\/wp\/v2\/media?parent=1053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.druckerforum.org\/blog\/wp-json\/wp\/v2\/categories?post=1053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.druckerforum.org\/blog\/wp-json\/wp\/v2\/tags?post=1053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}