Thomas Wedell-Wedellsborg Author, Harvard Business Review Press
Reframing: Solve the right problems
It's been decades since Peter Drucker warned us against the danger of asking the wrong questions - and yet,
today, 85 percent of companies still say they struggle to solve the right problems. It's time to change that.
In this session Thomas Wedell-Wedellsborg will show how you and your team can master problem reframing,
ask better questions, and waste less time on the wrong problems.
Avivah Wittenberg-Cox CEO of 20-first and author
Building Gender Balanced Countries,
Companies & Couples
In a business eco-system dominated by men, and a talent eco-system increasingly dominated by women,
how can companies adapt sustainably to global shifts in gender roles and capabilities?
How can countries design policy shifts for healthy demographics? And how does all this change
impact our personal lives? Too many countries and companies are still caught up in Fix-the-Women
or Blame-the-Men dichotomies and backlashes. Gender balance takes thoughtful adaptation of leaders,
cultures and systems to 21st century talent and markets.
Amy Webb Founder, Future Today Institute
How To Think Like A Futurist
The world’s most successful leaders must manage the present and innovate for the future.
This requires a new kind of strategic thinking. Drawing from her recent research Amy Webb explains how
leaders can harness a futurist’s strategic tools for the benefit of their organizations.
In this presentation, you will learn how to think like a futurist, how to rethink risk,
and how you’ll know when to act.
Philip Kotler S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management,
The Future of Marketing
Marketing is a dynamic discipline, passing through different stages and philosophies. Marketing has moved
through marketing 1.0, 2.0, 3.0, and now is at 4.0, and moving into 5.0. New concepts include customer journey
mapping, customer service automation, content development, personalized marketing, and omnichannel marketing.
CMOs are currently being challenged by other titled executives including Chief Growth Officer,
Chief Revenue Officer, Chief Customer Officer, or eliminating a head of marketing altogether.
We will review and highlight new developments in marketing theory and practice.
Amy Edmondson Professor, Harvard Business School
Psychological Safety at Work –
building the Fearless Organization
With so much riding on innovation, creativity, and engagement, today’s organizational leaders know it’s
essential to attract, cultivate and retain talented employees – but it’s even more important to ensure that
they are able to speak up. Ensuring high ethical standards also rests on the perceived ability – by everyone
– to speak up with questions and concerns, to catch and correct errors and problems quickly.
Preparing Leaders for Tomorrow
Revisiting Drucker’s Lost Art of Management
Two panels and discussion
Ulrich Hommel Director Business School Development, EFMD GN
Julia Wang President, Peter F. Drucker Academy
Michael J. Gelb Creative thinking pioneer and executive coach
Is management a science or rather a liberal art? What are the key challenges for leaders
in the 21st century, what competences will be needed and how can they be acquired?
What will be the role of education institution to help in this process?
Preparing for Rapid Change
Using LEGO® Serious Play®
Johan Roos Chief Academic Officer, Hult International Business School
Micael Buckle CEO Inthrface
Caroline Hayes Director of Strategy Implementation, Undergraduate Programs, Hult International Business School
LEGO® Serious Play® (LSP) is a creative method that uses physical materials as a language.
Johan Roos, Micael Buckle and Caroline Hayes will facilitate this pre-conference session,
in which they will guide the imagination of working professionals during a structured and
democratic process to get the most out of their world-views, knowledge and skills and
literally construct their own ideas and views.
From Autonomous Cars to "Self-Driving" Organizations
How far will AI take us?
Georg Kopetz Co-Founder and member of the Executive Board, TTTech
Wolfgang Lassl Director, Pure Management Group
Danny Weihs Technion – Israel Institute of Technology
Adam Cheyer Co-Founder & VP Engineering, Viv Labs; Co-Founder, Siri Inc.
Sharon Olivier Professor of Leadership, Hult Ashridge Business School
AI has stimulated many visions, but it doesn‘t come as a plug-and-play solution.
How do organizations need to adapt to AI technology, which (ethical) decisions do they face,
and what kind of benefits can they expect from AI?
Turning Inspiration into Action
Ricardo Vargas Executive Director Brightline Initiative
Tony O’Driscoll Adjunct professor at Duke University’s Fuqua School of Business; Research Fellow at Duke CE
Martin Reeves Managing Director & Senior Partner Director, BCG Henderson Institute - Boston Consulting Group
Rita Gunther McGrath Professor, Columbia Business School
Organizations don’t change unless their people do. Should organization transformation efforts
concentrate less on tangible change levers of structure, governance and process and more on
the emotional needs of the people? How can we better balance the tangible and emotional sides of
organization transformation to reduce failure rates and increase employee engagement?
Peter F. Drucker and the Society of the Future
Richard Brem Senior Advisor, Peter Drucker Society Europe
Peter Paschek Owner Peter Paschek Consulting
Claudia Peus Senior Vice President Talent Management & Diversity, Technical University of Munich,
Professor, TUM School of Management
Timo Meynhardt Professor for Business Psychology and Leadership, HHL Leipzig Graduate School of Management
Verena Ringler Curator, Erste Foundation
The Austro-American Peter F. Drucker (1909-2005) wasn’t just one of the great management thinkers.
First and foremost he was an exquisit social philosopher. 80 years ago he published his first book
„The End of Economic Man“. Many of his later publications delivered deep analysis about society and
the economy. What does his work mean today and in the future?
THE MASTER CLASSES
AND ROUND TABLES/
- FULL DAY -
The Master Classes may be booked only in conjunction with the registration for the Drucker Forum and the full pre-conference day.
- AFTERNOON -
The afternoon Round Tables/Workshops may be booked only in conjunction with the registration for the Drucker Forum.
20 NOVEMBER 2019
House of Industry
20 NOVEMBER 2019
Vienna City Hall