Speakers and Chairs Bios

Platzhalter Speakers
Jenny Darroch

Dean of the Peter F. Drucker and
Masatoshi Ito Graduate School of Management


Jenny Darroch is the Dean of the Drucker School and Professor of Innovation, Entrepreneurship, and Marketing. Before joining the Drucker School in 2004, Jenny was a Professor and the Director of Entrepreneurship at the University of Otago in New Zealand. Here she launched New Zealand’s first Masters in Entrepreneurship.
Jenny’s research sits at the intersection of government policy and firm strategy that fosters innovation. Identifying drivers of innovation led Jenny to develop the first ever instrument to measure an organization’s knowledge management orientation. Two of her articles (“Developing a measure of knowledge management behaviours and practices” and “Knowledge management, innovation and firm performance”) were recognized as classics in the Knowledge Management field based on the high number of citations they received.
Jenny has written two books: Marketing Through Turbulent Times and Why Marketing to Women Doesn’t Work. Jenny also co-edited a Special Issue of the Journal of the Academy of Marketing Science dedicated to Peter Drucker (with George Day and Stan Slater). This was published in 2006 (Issue 34, Volume 3).